Benefits of Social Media: 

There are many different forms of social media out there today, approximately 72% of the population use social media as a result of that it can be one of the most influential forms used to persuade and open up viewers eyes to a different world beyond blue and sunny sky.

Leonardo DiCaprio, Selena Gomez, Elton John, Barack Obama now these are some names that almost anyone should be able to realise in today’s society. Usually when reading about famous influencers they are negative or criticizing them individually but today this is something different, I’m expressing my view on how famous people use social media to influence others. A handful of famous singers, actors, musicians, athletes etc have used there social media platform to benefit the world around us. They have influenced individuals just buy posting images to raise awareness and get others on board in creating a change for example pollution, global warming, deforestation and that’s just listing a few.


The way famous individuals have used social media by being activist or promoters to raise awareness on topics that are impacting the Earth and the way we live today has positively impacted me in different ways like signing up to protest, being more aware of the consequences of my actions or raising money. Social media is used in almost very part of the world so it allows influencers to reach a wider audience and have a larger beneficial impact on many people. The way sharing, posting, tagging etc spreads news faster than words, its not like a game of “chines whispers” where things can be twisted because the news that is promoted by activist or promoter is truthful and sup their believes and values towards a topic. From a personal point of view I know for a fact as a teenager I don’t watch the news at night 99% of the time but I’m 100% on my phone for more than 2 hours a day on average and according to https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/ “As of 2018, the average daily social media usage of internet users worldwide amounted to 136 minutes per day” I personally believe that more people find out more about what is happening around the world and the impacts than a 1 hour news show that they can select what is broadcasted but once something is out their on the internet it will always be out there.

The techniques famous influences have used in their post are eye catching, engaging and interesting to the viewer, it makes them want to know more about the image and feel more involved if they take part in the campaign. Some post that have had an influential impact on audiences are Leonardo DiCaprio post about being an environmentalist, he has raised awareness to his 35 Million followers on Instagram about many environmentalist issues like domestic waste in Jakarta Indonesia or one of the most recent tragedies the Amazon rainforest Burnings and has set up a link for the viewers to help donate for the massive losses that were created in the fire. To support his campaign for the the Amazon Fires his funding payed off because according to https://www.cnbc.com/2019/08/26/leonardo-dicaprio-pledges-5-million-to-reduce-amazon-rainforest-fires.html he pledges $5 Million to reduce fires in the Amazon. Another very influential individual is Emma Watson, she is one of the biggest women’s rights activist. Her social media platform reaches over 51 Million people daily, she reaches out to women on social media to not only raise awareness on the issue but to get women involved and stand up for their rights. Emma has published many post and videos of her speeches, articles, protest encouraging and promoting women’s rights across the world just buy broadcasting on social media.

Yes, social media does have its down side but without social media the world around us could be very different, the way things spread to aware people, inform and open peoples eyes to a range of different things is hugely beneficial. Some may choose to “use and abuse” social media but for some that would like to do the right thing in today's world have the fantastic opportunity to do so.

Do you use social media to influence others about what is happening around us? Write in the comments and let me know your thoughts.


- Kaitlyn Braid



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