The power of social media and awareness

Social media vs awareness
Mackenzie Walker

On June 30, 2014 the world of social media was introduced to a new challenge. The challenge was to pour a bucket of ice water over your head and to challenge a friend to do the same with in 24 hours. The challenge was known as the ALS Ice Bucket Challenge

The purpose of the ALS Ice Bucket Challenge was to raise money and awareness for people living with Amyotrophic Lateral Sclerosis. The challenge was aimed towards anyone willing to participate and donate Andy amount of money to the cause. More than 17 million people from all around the world participated in the challenge in support of the ALS association by uploading a video of themselves pouring ice cold water over their heads and out of that 17 million, 2.5 million people donated a total of $115 million to the association in order to continue researching the condition.

What is Amyotrophic Lateral Sclerosis?
More commonly known as ALS, Amyotrophic Lateral Sclerosis is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. The disease is known to cause stiffness of the muscles , muscle twitching and muscle weakness, which eventually results in difficulty speaking, swallowing, and eventually breathing. The cause of the disease is unknown and a cure has not yet been discovered.

Using social media in order to spread awareness for the cause is very effective as millions of people have access to the platforms and can get involved in the trends that are created.

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