The benefits of social media

The Benefits of Social Media


Connectivity – The first and main advantage of social media is connectivity. People from anywhere can connect with anyone.People can connect to family, friends and strangers from all over the world. A major benefit of social media is that you can connect with anyone to learn and share your thoughts. Being able to connect with people all over the world instantly, clearly enhances our globalisation.

Education – Social media has a lot of benefits for students and teachers alike . It is very easy to educate from others who are experts and professionals through the use of social media. There are thousands of Facebook, Instagram and YouTube accounts dedicated to education. You can follow anyone to learn from them and enhance your knowledge about any subject, whether it is an infographic about tooth surgery or post WW1 German. Regardless of your location and education background you can educate yourself, without paying for it.

Help – You can share your issues with the community to get help and have questions answered. Whether it is helping in terms of money or in terms of advice, you can get it from the community. Social media can also be used for the noble causes. For example, to promote an NGO, social welfare activities and donations for the needy people. People are using social media for donation for needy people and it can be a quick way to help such people. Online fundraisers are excellent ways to fundraise or crowdfund. The popular website go fund me has helped thousands of people, with over 10,000 people starting a go fund me every day.

Information and Updates – The main advantage of social media is that you update yourself from the latest happenings around the world. Most of the time, Television and print media these days are biased and does not convey the true message. These types of media’s can also take hours to get a story published, whereas social media takes just minutes. With the help of social media you can get the facts and true information by doing some research.


Promotion – Whether your business is all online or offline, you can promote your business to one of the biggest marketable audiences in the world. As you can see in the image below, approximately half of the world's population has access to social media. This is a very large audience to simultaneously market to.This makes businesses profitable and less expensive, because much of the expenses made for a business are for advertising and promotion. This can be decreased by constantly and regularly involving on social media to connect with the target audience.


Awareness – Social media also helps create awareness and innovate the way that people live. It is the social media which has helped people discover new and innovative things that can enhance personal lives. A missing person report on Facebook or Instagram can reach thousands of people in that area. Reports of missing people are often posted on social media as well as on the nightly news channels. From farmers to teachers, students to lawyers every individual of society can benefit from social media and its awareness factor.


Helps Government and Agencies- One of the many advantages of social media is that it helps Governments and Security Agencies to monitor people online and catch criminals. If someone posts something like this, companies and security agencies can instantly be informed. The NSW police Instagram account is reaching out to young audiences by using memes and current trends to get across important points about stopping speeding and using indicators.


Improves Business Reputation – Just like it can ruin any business reputation, It can also improve business sales and reputation. Many large companies can have a complaint post go viral which can harm sales and the company’s image. Positive comments and sharing about a company can help them with community engagement.

Social media is a very important tool for aspects of life in the 21st century and shouldn’t be dismissed as a time wasting, hate filled, brain rotter of teenagers and kids.






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