Is having the most liked picture on Instagram worth anything?

A picture of a brown speckled egg is now the most popular picture to exist on Instagram?

It’s the internet in 2019, so while that’s sad, it’s not exactly shocking. What is at least kinda shocking is that the egg not only came out of nowhere the photo was posted just recently but the Instagram account that posted the egg picture, @world_record_egg, inexplicably has 4.5 million followers despite posting just this one photo!!!

 The account’s owner is still anonymous, but whoever it is, they appear to be sitting on a gold mine. It seems possible, if not likely, that @world_record_egg will sell a sponsored post to a brand hoping to ride the bizarre popularity wave that the egg has created over the past 24 hours to get in front of the account’s 4.5 million followers!
So what will @world_record_egg do? No one replied to an email listed on the account’s profile, but whoever owns the account did post a message to its Instagram Story late Sunday. It doesn’t end here though, we’re only just getting started,the message read. The next post included a promise that egg-themed merchandise is on the way.
Selling sponsored or branded content is the main way that the internet with massive social followings, like Kylie Jenner the member of the Kardashian clan whose most-liked Instagram post was dethroned by the egg make a killing online. Influence accounts with the same general audience size as the Instagram egg can make tens of thousands of dollars for a single post, and much more if they sign on for a series of posts or a full campaign.

That quick jump to monetize, plus the fact that the account has already adopted and pushed a few unique hashtags, makes the people at Creator-IQ, a startup that creates software for managing influence marketing campaigns, think the account’s owner may have some previous marketing experience. If that’s the case, maybe the Instagram Egg won’t sell out with a single splashy ad after all.
Not everyone believes the Instagram Egg can cash in quite so easily, including Liz Gottbrecht, the VP of marketing at an influence marketing platform called Maverick.
By Maverick's definition of influence — which is based on a combination of an influence's engagement rate, follower count, content aesthetic, brand safety, and incentive cost — as long as this account remains anonymous, it has no value,” she said in an emailed statement. “This isn’t an influence play; it’s just a social hack.

 References
https://www.independent.co.uk/life-style/instagram-egg-most-liked-sponsor-money-world-record-kendall-jenner-a8729081.html

Comments

  1. Berry Bree10 September 2019 at 22:16

    Simple yet effective.
    Very well written, I like the topic you chose because seriously, an egg got the most likes? wow. It's cool that you included proper references and statements from a marketing platform. I'm looking forward to egg merchandise haha.

    ReplyDelete

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